LONDON FASHION WEEK

An hour after coming out of my final university examination I got the confirmation that JEHU-CAL will be making its’ London Fashion Week Debut in June. In collaboration with EJDER and The British Fashion Council we curated an interactive retail pop up store experience at London Fashion Week where we sold products from PROJECT PURIFY and more.

In addition to selling products, we also had 2 of our graphic designers come in to do live design sessions showing how they created some of the graphics for JEHU-CAL, an opportunity to create your own custom Smiley Face JEHU-CAL tee shirt using stencils, a “JEHU-CAL wall” to take images in front of and more.

The 2 day pop up was a huge success and was packed on both days from opening till closing and we literally had to force people out when we closed hahah. Check out the video recap below and some images I managed to get and keep an eye out for bigger and better pop ups to come.